Market Intelligence – The Stage Process To Maximize Business Profits

Every business works together with the aim of earning profits and this may be reached by taking the perfect business decisions. Business leaders take countless decisions that influence the work in a variety of ways. However, the ultimate objective is to earn the decisions effective enough so as to split the path of gain for those organizations. Hence, successful execution of strategies is the foremost need of each business and market intelligence proves beneficial in this circumstance. Let us get an insight to market intelligence and its elements. Market intelligence plays a main role when implementing strategies and the ideal planning procedures. Market intelligence functions in sending the data to the appropriate decision makers at the ideal time. This provides the best end product and leads a company to convert the raw data into useful information bringing gains. Characteristics of a market intelligence option:

  • It is a single point of access to information
  • It provides well-timed answers to business questions
  • It allows effective implementation of mi tools, applications in all departments of a company

The procurement market intelligence procedure gathers raw data and transforms it into useful information and further transforms it into knowledge that has to be used with intelligence.

  • Data sourcing

This stage works on collecting the data from other sources such as, e-mail messages, pictures, formatted tables, reports, sounds and other relevant sources. The significant function of data sourcing would be to collect the data in digital form consequently, the sources for collecting information are computer files, digital cameras, scanners etc..

  • Data analysis

The next stage is to organize the information accumulated from data sourcing and estimating the information based upon the present and future trends. Also called data mining, this point also forecasts the information which will be necessary in future.

  • Situation awareness

This phase of the market intelligence process will help in filtering the relevant information and utilizing it in value to the business environment. The users compile the information by observing the market forces or govt. Policies, so that it becomes easier to take decisions. Combinations of different algorithms are utilized to aptly recognize the situation awareness.

  • Risk assessment

Taking risks is part of each business however, if you can take precautions, it functions extremely beneficial. Risk assessment stage will help in identifying the current and future risks, including price benefits picking the best choices and comparison between two choices to identify which one will turn valuable. It summarizes the ideal choice amongst varied alternatives.

  • Decision support

This last phase in market intelligence procedure aids in using the information with intelligence. The purpose of this stage is to warn the users about different crucial events such as poor performance by employees, takeovers, changing trends in market, sales fluctuations and much more. It assists in choosing better business decisions for improvising staff morale and customer satisfaction.